Why you should be using Pinterest to market your business

Apr 1

It’s no secret that Pinterest is a fantastic marketing tool. It can benefit your business for the following reasons:

It increases brand awareness
It will help you to drive traffic to your website
If used correctly, you can even use it to help boost orders of online product and sales

But why is Pinterest so good at helping businesses increase their reach?

Well, quite simply put - Pinterest is a visual search engine. Not only that, but because each pin is linked directly back to its original source (well…it should be if you’re using it correctly) then it’s much easier than Instagram to get potential customers onto your website.

Here’s the stats that back it up:

1. More people than ever are using Pinterest

There are over 300 million active monthly users on Pinterest. In 2019, Pinterest saw a 28% increase in users.

2. People use Pinterest to shop

84% of Pinners buying decisions are swayed by the platform. They use it to decide what to buy. It’s also the perfect place for brand exposure - 77% of overall users have found a new brand or product through Pinterest.

3. It’s a leading source of inspiration

...which is good news for those wanting to push traffic to their blog. 98% of users have tried something new that they found on Pinterest. Which means you can be more than just a brand, you can be a source of daily inspiration for your customers and their daily life.

4. Pinterest is popular with women

Women are usually the primary decision-makers when it comes to buying household products and services. So you’ll be pleased to know that over two-thirds of active users are women, and, in the United States 8 out of 10 mums are thought to have a Pinterest profile.

3 Reasons why Pinterest will help you succeed over using other social media channels:

Now we’ve covered the stats, let’s have a look at why you should be using Pinterest for business in more detail.

1. It doesn't matter how many followers you have

Unlike Facebook and Instagram where your amount of followers is considered a vanity metric (the more followers you have the more likely - supposedly - people are to buy from you…this theory isn’t actually founded on anything, because the more engaged your audience is then the more sales you’ll make, but it’s true that a large following can equate to large volumes of sales), it doesn’t matter how many followers you have on Pinterest because users don’t only receive pins from the people they follow on their feed. Pinterest will show them Pins that they feel are relevant to that user. So it really doesn’t matter how many people follow you, success comes from the amount of Pins you create and amount of time you spend nurturing your profile.

2. A Pin’s lifespan is much longer than an Instagram post

Unlike social media posts on Facebook and Instagram, the algorithm on Pinterest works in your favour and will show users you Pins for weeks and months to come if it is relevant to their search. This means that you can continue to drive website traffic and sales from one Pin for a long time, much longer than Instagram (where you still can’t link a post to a website or post clickable hyperlinks in the caption!)

3. You can find your ideal customer no matter how niche your product/services are

Another benefit of Pinterest is that because it’s a search engine, if you use the right keywords in your Pin titles and descriptions, it’s really easy to find customers who are searching for exactly what you’re selling!

I hope this post has persuaded you that Pinterest is the right fit for most businesses. If you’re looking to find out more about Pinterest, you can shop our best-selling ebook ‘A Complete Beginners Guide to Pinterest’ - a 33 page jam-packed ebook that will guide you through setting up your profile, designing pins, writing descriptions and posting them! Also included is a 14 day plan to help guide you through each and every task you need to do in order to start driving brand awareness, website traffic and sales through your Pinterest account.