Whether you’re working with a company, or working on your own company you’ll always need to understand exactly who your brand is in order to effectively communicate this to your customers. If you don’t understand your brand or the direction you’re heading, then it’s likely that your customers won’t either.

This week Sapphire Bates, founder of the hugely popular online members club for Women in business - The Coven. Sapphire has founded the Community Over Competition campaign which aims to spread love and raise awareness that women should stick together in business, not tear each other down. Spread love, not hate! So in this episode we're talking all things community - why you should support your sisters and even how to deal with jealousy yourself.